Badass Jerky started in 1996 with a focus on doing one thing well. Make jerky that people actually enjoy eating. Not overly processed. Not forgettable. Just solid flavor, made the right way. Over time, that approach built a loyal customer base in Fort Myers and turned a small concept into a place people seek out.
What has not changed is the standard. Quality still comes first. Every product on the shelf has to earn its spot.
While jerky is at the core, the store has grown into something broader. Alongside the jerky selection, you will find organic snacks, specialty sauces, and a steady rotation of unique and hard to find treats. Some customers come in knowing exactly what they want. Others come in to see what is new.
It is not about having everything. It is about having the right mix of products that stand out.
With two locations in Fort Myers, Badass Jerky has become a regular stop for locals and a reliable find for visitors. Whether you are picking up a quick snack, grabbing something to share, or ordering online for delivery or nationwide shipping, the experience stays consistent.
Simple approach. Good jerky. No shortcuts.
